Are you waiting to launch your business website in 2019?
Do you plan to start marketing activities once you have a website?
Is your website stuck at the design stage and still unfinished?
If your answer to these questions is “YES”, you’ll want to read this article.
Even if the answer is ‘NO”, you’ll still need to read it to avoid similar mistakes in the future.
Maybe you lack a clear idea about the role of your website in your marketing activities.
Admit it: You don’t know why you built a website in the first place!
Building a website for your freelance translation business can serve many purposes, but knowing those purposes is crucial. It will affect how you can plan, develop, and maintain your website in the future.
In this article, I’ll tell you about the three main reasons for having a website.
But first, we need to answer a question:
Why do you need to have a purpose for your website?
You’ll need to work with a developer, a graphic designer, and maybe a content writer if you don’t know how to write content for your website.
Also, designing a website is not cheap.
Building a website for your freelance translation business may cost from $1000 to $5000. This is a large investment.
Knowing the purpose of your website will guide you through the process of writing content, deciding what pages you need, and calculating the cost of the website design.
When you know the purpose of your website, you will tell the content writer and the web designer exactly what you are looking for, which in turn will have a great impact on the cost and scope of the project.
Here are three main purposes for a website:
Purpose #1: You Want to Look Professional
This is the most common purpose of a website.
You need to increase your credibility in the eyes of your clients by having a website. Today, as we work from home and online, anyone can claim to be a translator, even if they lack the required qualifications.
You can launch your website to prove to your potential clients that you’re serious about your business and are investing in your online presence.
Having a website will add more credibility to your business image.
If you plan to have a website only to look professional, you need to follow these steps:
- Have a brochure website with about 5 pages.
- Have a professional email connected to your website.
- Show the major numbers of your work on every website page.
Purpose #2: You Want to Do Content Marketing
Seth Godin, the marketing guru, once said that “content marketing is the only marketing left.”
Content marketing means that you write valuable content for your target market. You help them by talking about solutions to their problems in website articles and social media channels.
You can use your website to be the core channel of your content marketing activities by writing articles for the website and sharing them to social media again and again.
If you plan to use your website for content marketing, you need to follow these steps:
- Set up a blog section inside the website.
- Write articles on a regular basis.
- Set up a social sharing mechanism.
Purpose #3: You Want Clients to Find You on Google
You already know people are searching online for all the services they need. Languages services buyers are no exception.
If you run a search on Google, you’ll find thousands of people looking for translators and interpreters.
You can build your translation or interpretation website based on this strategy.
You’ll need to build your website according to a very specific strategy that includes certain technical and content tactics. This strategy is called Search Engine Optimization (SEO).
If you plan to use your website to enable clients to find you on Google, you need to follow these steps:
- Do keyword research before writing your content.
- Understand on-page and off-page SEO tactics.
- Connect the website to Google Search Console.
Having an online presence is more important than ever, and your website can have a core role in defining your online identity.
But you need to decide why you need a website. Your website launch plan can be a daunting task, or an easy one. It all depends on the purpose of your website.
Leave me a comment below if your website serves other purposes than the ones I’ve mentioned. I’d be happy to hear your thoughts – feel free to share them in the comments section.